Our client was a well-established medium sized manufacturing company in the gas and water industry operating out of Victoria.
We had the pleasure of collaborating with Clare Industries with the goal of developing a new online store but with a caveat. Rather than display pricing online, the company sought to create a detailed catalogue and wanted customers to have the ability to “request a quote“.
The solution was to turn the store into a catalogue and the traditional shopping cart into a quotation request integrated with form submission. This allowed Clare Industries for greater personalisation and maintained the human-touch aspect of their customers’ journeys.